Overview
Sugarwish is a gifting company where the sender picks a gift and the recipient chooses the treats. From 2021 to 2023 I worked with the team as a freelance designer on landing pages for monthly occasions, the corporate gifting platform, newsletter emails and the design system.
Design process
- discover: Audit & design system
- discover: Research
- discover: Event brief
- design: Prototype
- design: Hero & graphic design
- deliver: Handoff
The problem & solution
Sugarwish served both individual senders and corporate customers, but occasion pages had no template and the corporate platform was hard to use for larger orders.
- No template for monthly occasion landing pages.
- Ordering for multiple recipients was hard.
- Uploading recipient lists was hard.
- Managing brand details was hard.
- A landing page template built from a hero, a call-to-action section and an image graphic.
- Branding options for a company's logo and box design.
- Newsletter email designs.
- New web components added to the existing design system.
- One reusable system across email newsletters, website graphics and workflow UI.
One system for emails, web graphics and workflows.
I took over an existing design system and extended it so the same components and graphics carry across newsletter emails, website graphics and the corporate workflow.
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