About me

I'm Anh, a product designer based in Hanoi, Vietnam creating digital experiences since 2014.

My love for design started in an unlikely place: a small, old-school sign-painting workshop my family rented out. As a curious kid obsessed with drawing Dragon Ball characters, Gundam robots, and Star Wars spaceships, I was fascinated by watching craftsmen paint letters and illustrations by hand.

From those early days to experimenting with Microsoft Paint, Photoshop, and Flash, creativity was always part of my life. I eventually took a detour through a language degree and a job at a software company before pursuing design at Arena Multimedia.

It wasn't the most direct path, but every step brought me closer to what I love doing today.

— Process

How I work.

Four steps, whatever the size of the project. Each one ends with something you can react to.

  1. 01

    Discover

    Understand the users, the problem and the goal

  2. 02

    Define

    Turn what we learn into a clear direction

    NSEW
  3. 03

    Design

    Prototype, test and refine the interface

  4. 04

    Deliver

    Hand off specs and design systems, then iterate together

— Beyond work

More than design.

When I’m not designing, you’ll probably find me exploring new ideas, gaming, or enjoying a cup of Cà phê Muối (Vietnamese Salted Coffee). I believe good design starts with a curious mind and an open perspective.